Dynasty Market Report — September 23, 2026
The Lede
The Buffalo offense is repricing in real time. Keon Coleman's +47.88% surge to DME 1,118 and Dalton Kincaid's +28.96% jump to DME 2,850 in the same seven-day window signals a coordinated market recognition — likely stemming from target-share data confirming Coleman as a genuine WR2 and Kincaid re-establishing himself as Josh Allen's security blanket after early-season volume questions. When a team's WR and TE spike together this sharply, the offense is firing and dynasty managers are paying attention.
Who's Rising
Coleman (DME 1,118) is the headliner — nearly a 50% weekly move is a market inefficiency correcting itself, not speculation, and at that DME level he's still affordable relative to his emerging role. Kincaid (DME 2,850) at nearly three times Coleman's value reflects genuine TE1 upside in a high-powered passing attack; buy the dip if you missed him earlier. Meanwhile, Bryce Young's +23.32% climb to DME 4,177 in Carolina suggests the market is finally pricing in his second-chance narrative — hold if you own him, but don't overpay chasing this momentum without more data.
Who's Falling
Travis Etienne's slide to DME 2,283 (-18.55%) looks concerning given Jacksonville's broader offensive dysfunction, but at this price he's approaching buy-low territory for patient managers who believe in a scheme correction. Jonathon Brooks (DME 1,376, -19.67%) is the more alarming drop — the Young resurgence in Carolina suggests a pass-first pivot that directly eats into a ground game Brooks needs to justify his value. Quentin Johnston (DME 1,412, -20.72%) is a name to monitor; this decline has been slow and structural, not injury-driven, and that's rarely a bounce.
The Move
Sell Jonathon Brooks now. His DME 1,376 is still workable trade bait, but the Carolina offensive identity appears to be shifting toward the air with Bryce Young (DME 4,177) regaining confidence. Every week that pass-first trend solidifies, Brooks' floor erodes further. Move him this week before the market catches up.