Dynasty Market Report — September 24, 2026
The Lede
Keon Coleman is today's loudest alarm. A +77.2% explosion to DME 1,127 would normally signal a breakout — except Coleman didn't practice Thursday with an ankle injury while DJ Moore remains limited with a shoulder. The market is pricing in an absence from Moore that opens Coleman's target share, but a guy who can't practice isn't your receiver yet. Buy the situation, not the player — not at this price.
Who's Rising
Tyler Shough (DME 4,374, +18.79%) continues his climb as the Saints' legitimate long-term answer under center — the market is repricing him from a stopgap to a franchise piece, and three weeks of consistency have accelerated that shift. Dalton Kincaid (DME 2,831, +16.22%) is the interesting corollary here: if Moore misses time and Coleman is compromised, Kincaid quietly inherits a chunk of the short-to-intermediate passing game for a Bills offense that still moves at pace. Hold both; Kincaid especially has upside not yet baked in. Bryce Young (DME 3,972, +15.7%) is a controlled buy — the floor is real now, the ceiling remains in question.
Who's Falling
Jaxson Dart (DME 5,320, -24.95%) is the sharpest drop on the board and deserves scrutiny before you react — one bad stretch in a developing situation doesn't erase the asset, but dynasty managers who bought high at peak hype have a narrow sell window before this becomes a distressed asset. Jonathon Brooks (DME 1,273, -20.19%) is harder to read given Carolina's improving offense under Young; this looks like a buy-low opportunity on a back whose role may simply be lagging the QB narrative. Travis Hunter (DME 1,070, -26.05%) is flashing a real concern — JAX's offense is a mess and his role hasn't materialized at the NFL level yet.
The Move
Buy Dalton Kincaid now. At DME 2,831, he's priced as a depth piece, not a weekly weapon. If Moore misses even one game, Kincaid is a top-five TE for that week in a high-volume passing offense — and the Bills' trajectory keeps that ceiling relevant all season. Target managers who rostered him as a handcuff and have already mentally checked out.