Dynasty Market Report — October 9, 2026

The Lede

Tetairoa McMillan is the real story this week, surging +23.05% to DME 5,488 and quietly putting distance between himself and every other young receiver in the class. At that valuation he's already pricing in WR1 upside, but the production is earning it — Carolina is leaning on him as their offensive identity in ways that make the number feel earned rather than speculative. Meanwhile, the QB tier is getting quietly ugly in Minnesota and Tampa, and that's where today's real opportunity lives.

Who's Rising

McMillan (+23.05%, DME 5,488) leads the board, but Kyren Williams (+22.82%, DME 4,021) deserves equal attention — the Rams are running the ball through him again and his receiving role makes him scheme-proof in Superflex formats where RB value is already compressed. Keon Coleman (+26.72%, DME 1,252) is the flier worth monitoring; at that price he's still speculative, but a breakout stretch in Buffalo's offense can move that number fast given the target ceiling, so hold and let it breathe.

Who's Falling

J.J. McCarthy's -20.93% drop to DME 1,137 is alarming but not necessarily a sell signal — at that valuation the injury/performance risk is already baked in, and if he steadies, you're buying a former first-round QB at a steep discount. Kyle Pitts (-14.42%, DME 1,762) is the more troubling decline; Atlanta hasn't found a consistent way to deploy him and that number keeps sliding without a clear catalyst to stop it — hold if you're deep, but don't overpay in trades expecting a bounce.

The Move

Sell Kyle Pitts now. DME 1,762 still feels inflated relative to what Atlanta is giving him schematically, and the -14.42% move this week suggests the market is losing patience. Flip him for a younger asset — Antonio Williams (DME 1,627, +21.15%) is a realistic swap target who's ascending in a Washington offense with a clearer usage path. You're essentially lateral on current value and long on trajectory.